KillCountAI Privacy Policy

Last updated: 29 September 2026

This policy explains what information we collect, why we use it, who may receive it and your choices. It covers the killcount.ai website, web app and PWA, and the Android and iOS KillCountAI apps. KillCountAI is operated by Proshot Systems, Inc., 131 Continental Dr, Suite 305, Newark, DE 19713, USA.

Information we collect

We receive information from you, your use of our products, connected clubs or coaches, sign-in providers and payment providers as applicable.

CategoryWhat it includesHow we get it
Account detailsName, email address, sign-in details, phone number and profile photo where provided; Google may provide your name, email and picture if you use Google Sign-InYou or your sign-in provider
Shooting and activity dataRounds, scores, target-by-target results, disciplines, clubs, squads, competition entries, notes, journal reflections, badges, streaks and leaderboard positionsYou, your club, event organisers or other authorised contributors
Club, coach and squad dataClub memberships, coach links, squad members and the rounds and information you share with themYou, your club, your coach or linked organisations
AI coaching dataQuestions you ask an AI coach, its answers and diagnoses generated from scoring information when you choose to use AI featuresYou and the AI response, only when the feature is used with permission
Reports and blocksReports about another user or an AI answer and people you block, where these features are availableYou
Purchase dataPlan, status, renewal dates and transaction references; we do not receive your full card numberStripe or, for supported installed-app purchases, Apple, Google and RevenueCat
ReferralsReferral links and sign-ups attributed to them, where this feature is availableUse of the referral feature
Device and usage dataDevice and app details, IP address, pages or screens viewed, feature and session eventsYour device and analytics tools
Security recordsSign-in activity, IP addresses and timestampsAutomatically when you use the service
Website forms and supportInformation you send through forms, email or support messages, including the source page of a formYou

Some app features may request camera, photo or microphone access when you choose to use them; your device controls these permissions. We do not use precise GPS location, contacts or advertising identifiers for the features described here.

How we use your information

PurposeInformation usedLegal basis where applicable
Create and secure accountsAccount details and security recordsContract; legitimate interests in security
Save and analyse scores and activityShooting, coaching and activity dataContract
Connect clubs, coaches and membersMembership and relationship dataContract
Provide optional AI coachingRelevant scoring information and AI inputContract and permission for the AI feature
Process subscriptionsPurchase and account detailsContract; legal obligations for accounting
Send essential account messagesEmail and account informationContract
Send requested resources and updatesContact details and form submissionsConsent where required; unsubscribe from updates at any time
Understand usage and troubleshootDevice and usage informationLegitimate interests or consent where required
Review reports and protect usersReports, blocks and security recordsLegitimate interests
Meet legal requirementsRelevant recordsLegal obligation

We do not use your information for unrelated purposes without an appropriate basis. We do not sell it or use it for advertising.

AI features and third-party AI

Optional AI coaching and diagnoses use relevant scores, target results, discipline and any questions you submit. We ask for permission before sending scoring information for AI coaching; you can turn it off under Account → Privacy & notifications. The rest of the app continues to work without it.

Requests go through the Lovable AI Gateway to an AI model provider, such as Google Gemini or OpenAI. Depending on the feature, a round recap can include the names entered for shooters in that round, the venue and date as well as scoring figures. We do not intentionally send your account email, phone number or payment details in coaching prompts. AI responses can be wrong; follow range safety rules and your coach’s instructions.

Who receives your information

Our service providers process information needed for their work. Providers and features may vary by product:

ProviderServiceInformation involved
Lovable and CloudflareHosting, delivery and managed data servicesInformation needed to run the service
Account sign-in and Google Sign-InAuthentication where usedAccount and sign-in details
Email deliveryAccount messages and notificationsEmail address and relevant message details
Lovable AI Gateway, Google Gemini and OpenAIOptional AI responsesRelevant scoring or coaching input
PostHog and Google AnalyticsProduct and website analyticsDevice, usage and page information; PostHog can record sessions with input masking
StripeWebsite card paymentsBilling details; Stripe handles card information
Apple, Google Play and RevenueCatKillCountAI installed-app subscriptions when enabledPurchase references and account identifiers

Scores you share with your club, coach, squad or through a link are available to those recipients according to the applicable sharing controls. Club score sharing can also make scores available to a federation above that club. Organised competition results are available to organisers and may appear in results and leaderboards. Reports are reviewed by staff; we do not tell a reported person who sent a report or tell a blocked person they were blocked.

Each provider that handles personal data works under a data processing agreement with us, including Lovable, Cloudflare, Google, OpenAI, PostHog, Stripe, RevenueCat and Apple. Most of these agreements are built into the provider's business terms; where a provider requires a separately signed agreement, we have signed one.

We may also disclose information when required by law, a court order or a valid request, or in connection with a business transfer subject to applicable requirements.

Security

We use HTTPS/TLS for traffic to the service and access controls for stored information. Sign-in passwords are handled by the authentication provider rather than stored in plain text by the app. Card details are handled by payment providers. No system can guarantee absolute security; we will respond to incidents and notify affected people and regulators where required by law.

How long we keep information

We keep account and activity information while needed to provide the service and remove or anonymise it when your account is deleted, except for the records below.

InformationHow long we keep it
Account and personal data (profile, rounds, journal, diagnoses, AI history, badges, referral link)Deleted immediately when the account is deleted; purged from backups within 30 days
Scores in club competitions or shared squad roundsKept on the event record, unlinked from you and anonymised
Payment and invoice recordsUp to 7 years, as tax law requires
Security logsUp to 90 days
Analytics dataUp to 12 months, then deleted or anonymised
Website form emailsUntil you unsubscribe or ask for deletion
ReportsUp to 12 months after the report is closed
Support messagesUp to 24 months
Deletion requests by emailConfirmed within 7 days, completed within 30 days

See Delete your account for the account-deletion steps. To erase only some of your data and keep your account, use Erase some of my data. De-identified or aggregated information may be kept longer where it can no longer identify you.

Your choices and account deletion

Update your details in your account. For account deletion, go to Account → Security & data → Danger zone → Delete account and type DELETE. If you cannot sign in, use the account-deletion page to request a confirmation email. That page explains what remains on shared or official records. If you own an organisation, an ownership handover may be required before deletion can finish.

Website and web-app card payments are handled by Stripe. Purchases made inside an installed Android or iOS app, where available, are handled by Google Play or Apple through RevenueCat; store purchasing is not currently enabled until the live setup is complete. Deleting an account does not cancel an Apple or Google subscription; cancel it through the relevant store. Website card subscriptions are cancelled as part of account deletion.

To request a copy of your information or a correction, email hardus@killcount.ai. You can withdraw AI permission and turn off PostHog usage analytics under Account → Privacy & notifications. Website analytics may still operate separately. Use an unsubscribe link to stop optional marketing emails; device permissions can be changed in device settings. Earlier processing is not undone by a later change of preference.

Children

KillCountAI accounts are for users aged 18 and over, and the sign-up screen requires users to confirm this. Junior shooters are scored by their coach or club under the adult's account; no child creates an account or gives us personal data directly. If you believe a child has supplied information, contact us so we can investigate and remove it.

International transfers and your rights

We operate from the United States and South Africa, and providers may process information in other countries. Data leaving the EEA, UK or Switzerland is protected by the European Commission's Standard Contractual Clauses, plus the UK Addendum for UK data; our providers include these in their data processing agreements. Where a US provider is certified under the EU–US Data Privacy Framework, that certification applies as well. All data is encrypted in transit (HTTPS/TLS) and at rest. For South African users, transfers meet section 72 of POPIA through the same contractual safeguards.

Depending on where you live, you may have rights to access, correct, delete or receive a copy of information, object to or restrict certain processing, or withdraw consent. Contact hardus@killcount.ai; we will respond within the period required by applicable law.

For EEA, UK and Swiss rights, transfers and our Data Protection Officer details, see the GDPR Policy. You may complain to your local authority. In South Africa you may contact the Information Regulator. We do not sell personal information for cross-context behavioural advertising.

Changes and contact

When this policy changes, we will update the date on this page. Where law requires additional notice or permission for a material change, we will provide it.

Proshot Systems, Inc. (operating as KillCountAI)
131 Continental Dr, Suite 305, Newark, DE 19713, USA
Privacy contact: Hardus Van Pletsen, hardus@killcount.ai.